Brightec

 

In Use

Brightec Media can be used in so many different ways - its uses are only limited by your imagination, that it is sometimes helpful to think about the characteristics of its use rather than trying to compile a list of what works well and what doesn’t take full advantage of the incredible Brightec's incredible capabilities. Bar Coasters (and Table-Top Menus): Get your customers to steal your coasters. With Brightec Glow-in-the-Dark media and your logo and marketing message printed on your coasters, your advertising will follow your customers home as they “inadvertently” grab your incredibly cool glowing coasters. And while you're using Brightec media to print your drink coasters, why not deal with those small table-top bar menus. You know the ones that are so effective in promoting a variety of items when you can read them, and then 9 PM rolls around, the lights dim and the menus become impossible to read. Which isn't really a problem - unless you had hoped that your patrons would keep ordering off of those menus. Product Marketing meets Functional Utility

Bookmarks: You have just settled down after a hectic day. After reading a few pages (or watching reruns of a reality show - think disengage), you are ready to settle down for the evening. A bookmark printed on Brightec media provides an incredible way for your customers to close their day with your message resonating as the last illuminated aspect of their day. Cool Marketing and Functional Utility

Posters: Some teenagers listen to everything that you have to say - frequently even asking your opinion on the level of light that they maintain within their bedrooms as they assiduously work away on their homework (What, yours doesn't). But for those few occasions when the only light in the room is the periodic glow of a iPod screen, a Brightec enhanced room featuring a few visually stunning posters of their favorite sports figures, bands or even their friends, is an inventive and appealing way to create a great effect. We think that they'll like it and so will you (depending on their choice of image). And talk about environmental consciousness. Cool Product Differentiation Ideas

Hotel Temperature Control: You're on vacation with your family, and wake up shivering in your hotel room. Struggling to find the temperature control located in the extreme corner of the room - if you are lucky enough to find it - you fumble with the rotary knob trying to sort out the setting without turning a light on and waking your significant other (who actually likes it cold), you inadvertently change the setting from “Low Cool” to “High Cool”. Oh well, at least your significant other will sleep comfortably. Improved Product Utility

Light switch plate: Clean up those walls. Nasty fingerprints and other telltale signs of late night snacks (I like chocolate), are on and around your lightswitch plates, and yet what are your choices - tripping over the books that someone forgot to put away, or bumping into the corner of the hutch - as you shut the lights in one room and head into another. Even just a bit of light would be so helpful. Say for instance, the soothing light from a Brightec light switch cover. And while you’re at it, you may as well create an intriguing design with unlimited possibilities. Improved Product Utility

Consumer Goods Packaging: Think about a box of tissues. Pretty simple stuff. Flowers or swirling color patterns. Not much to choose from in either instance. Using Brightec for the product packaging, on the surface, looks no different than if you had used photographic paper for your box. Except when you get home and need a tissue after you have just turned out the light and the cool luminescent beacon summons you to your Brightec-clad tissue box. Using Brightec may not drive the sales of your product at the Point-of-Purchase, but it will enhance your customers experience and bring them back for more. Cool Product Differentiation Ideas

Tradeshow Bag: Everyone grabs a bag at tradeshows. Where else can you put all of the pens, t-shirts, hats and literature that you won't read. Augmented with a bit of Brightec media, your tradeshow bag can look its usual visually stunning self, but as your prospect heads back to their hotel, the WOW factor crops into your messaging when they turn out the lights in their hotel room and your message shines through cutting through not only the clutter but the darkness. Very cool. And memorable. Cool Product Differentiation Ideas

Sports Collectibles: Whether printing self-adhesive images for a child's wall, or creating your own unique design that could benefit from the unique glow of Brightec's stunning media to take it to the next level, printing poster-sized sports collectibles on Brightec media is a great way to liven up a room. And once those controversial incidents crop up, you can replace your child’s previous hero with another more appropriate choice. Powerful imagery that perks up your room. Think of it as accessorizing your child’s room or the large screen TV room that you have dedicated to your favorite football team and their (to this point) unfulfilled quest for a SuperBowl Championship. Cool Product Differentiation Ideas